
Prius Recall, Or Not? Toyota, A Mass Producer Of Confusion
February 7th, 2010 admin
After piles of books have been written about the „Toyota Way,“ this round of recalls will have a permanent place in the annals of how to completely NSFW-up crisis management. The epicenter of the disaster at Toyota is not in the pedal dept., it is not in the software development dept., it is in the
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We’ve gotten hold of documents relating to that other Toyota recall, the one from last fall regarding pedal interference with floor mats. Tying the floor mats to the seats was the short term fix, but now Toyota has the permanent solution. This includes cars with the Denso pedal that is not part of the sticky-pedal
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Apple co-founder Steve Wozniak told a crowd today of an unintentional acceleration problem with his 2010 Toyota Prius , which isn’t under a recall. “This is software. It’s not a bad accelerator pedal,” he told the crowd. “It’s very scary.” When speaking to the Discovery Forum 2010 he spoke about the software...

Last November we ran a Toyota recall timeline related to floor mats . Now, thanks to Toyota adding faulty accelerator pedals to their nightmare, we’ve updated the timeline and color-coded it so you can separate one fiery death scenario from another. As you can see from the timeline (click to enlarge, floor mat issues in green mechanical...

The Nikkei News Service reports Toyota will recall 270,000 Priuses in the U.S. and Japan, targeting only the 2010 Prius in today’s most recent example of beige biting back . Toyota earlier today acknowledged design problems with the brakes in its prized gas-electric hybrid, but said it was still deciding how to inform customers and whether...

Since the issue of Steve Wozniak’s Prius arose yesterday, Toyota has been anxious to get in touch with the Apple co-founder to diagnose the problem and, via Jalopnik , they have. Toyota plans to test Wozniak’s Prius for a week. At a speech on Monday Wozniak claimed his new 2010 Toyota Prius , which isn’t under the current Toyota...

In the TTAC Pedal Series “Toyota Gas Pedal Fix Simulated: Friction Reduced, But By Too Much”, I anticipated that the crude shim fix for the recalled CTS “sticky pedals” would result in an uncomfortable pedal feel at the least and quite possibly unsafe characteristics at worst. A quick refresher: a carefully controlled degree...

Filed under: Etc. , Marketing/Advertising , Recalls , Safety , Videos , Toyota , Humor Click above to watch the video after the jump You know you’ve hit a certain level of notoriety (for better or worse) when hacks with video editing software and a sense of humor post a video on YouTube that pokes fun at you or your situation and people...

Toyota’s now announced a halt to sales of all eight models involved in the sticky-accelerator-pedal-could-lead-to-fiery-death recall announced last week. The same ones they said would be just fine if sold new at dealerships. Details below. This is turning into the Toyota version of a slow-burning peat fire of public relations. The unintended...

Toyota Prius Energy Monitor Toyota’s 2010 Prius retained its title as Consumer Reports magazine’s top pick for eco-friendly vehicle two weeks after Toyota Motor Company recalled 437,000 hybrids to fix a brake software flaw. The automaker’s $76,572 Lexus LS460L was named best overall vehicle among more than 280 autos tested for...

Filed under: Government/Legal , Japan , Recalls , Toyota Man, when it rains, it absolutely pours . Especially if you’re a carmaker called Toyota and are already embroiled in a credibility-killing ( and sales-smothering ) gas pedal recall plus another for defective floor mats . According to the Detroit Free Press , none other than U.S. Transportation...
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